The "Our House is Fine" campaign exceeded its targeted views, achieving nearly 2 million views nationwide within just one week

The "Our House is Fine" campaign, aimed at enhancing the status of parents within the youth demographic, achieved the desired results, surpassing the targeted views to reach 1,997,392 views nationwide. This was accomplished through the campaign's media products on all social media platforms and accompanying events, which lasted for a full week. The campaign spread through eight main communication channels, utilizing billboards, cinemas, and exhibitions in major malls. The wide dissemination of the campaign was aided by the participation of over 100 entities from various sectors. Additionally, the campaign included a scientific seminar featuring a panel of experts in family development, including Dr. Jamal Al-Bah, President of the Arab Family Organization, Dr. Essam Al-Filali, Chairman of the Family and Social Development Committee in the Makkah Region, Dr. Alaa Nasseef, CEO of the Knowledgeable Families Company, and Dr. Maan Al-Tanji, a business pioneer in impact, during which the experts discussed the impact of the parents' status within the family on the future of the children.