Al Mawaddah Society for Family Development has launched 400 new qualitative awareness products aimed at increasing community awareness of the value of the family. Four awareness products will be published daily, the first of which is a morning product that includes a morning awareness message that provides qualitative messages about family issues and support. It also includes the "Al Mawaddah Quotes" product, which quotes the most prominent things written about family affairs and their importance in a different way, and the "My Story with My Son" product, which discusses the most prominent stories witnessed by the association after obtaining approval to publish the story so that the reader can experience the journey of Al Mawaddah beneficiaries. In addition to the "Al Mawaddah Infographic" product, which addresses various family issues, explains them, and presents effective ways to solve them.
Eng. Faisal bin Saif Al-Din Al-Samnoudi, Chairman of the Association's Board of Directors, explained that the number of views of awareness materials during the first half of 2024 reached more than 13 million views. He added that the association aims this year to reach 5 million and two hundred thousand views, and to increase community awareness of the value of the family by 35%.
Al-Samnoudi pointed out that the association aims to produce weekly and daily awareness content that highlights the most prominent contemporary family issues and how to address them, and enhances family values through a variety of awareness products. These products include allocating awareness messages for international days, producing the second part of the cartoon series "Mawadda Family", four awareness campaigns, and producing a comedy drama series in partnership with one of the global platforms, in addition to producing a comedy radio series entitled "Abu Mawadda's Diaries", and short documentaries that tell successful family stories to increase community awareness and contribute to enhancing the value of the family. Al-Samnoudi concluded that the awareness materials will be displayed on social media sites such as Twitter, Instagram, Snapchat, TikTok, and Facebook, via the association's official account