The Al-Mawaddah Association for Family Development works to strengthen the value system among young people through a series of qualitative projects targeting the age group of 6 to 23. This is part of its efforts to develop family awareness and create a generation proud of its values ​​and national identity.
The association's official spokesperson, Ms. Hamsa Tamraz, explained that these projects include the second season of the series "Ailat Mawaddah," which consists of 14 episodes offering educational and entertainment content aimed at instilling positive values ​​and behaviors in children. The third season of the "Cinematic Value Film Award," which targets university students, encouraging them to produce cinematic and media content that expresses the human and social values ​​of the Saudi family and enhances the role of youth as active partners in spreading value awareness in society.
Tamraz added that the Values ​​Pioneers Council project, which is based on the National Family Values ​​Matrix prepared by the association, aims to instill four core values: family responsibility, family participation, family communication, and patience. The project aims to transform values ​​from educational concepts into life practices within the family, school, and community.
Tamraz concluded that these projects are part of the Sustainable Social Balance for the Family portfolio in the 2025 Executive Plan, affirming the association's role in promoting authentic values ​​and empowering the family. This is in line with the objectives of Saudi Vision 2030 to build a vibrant society that prides itself on its values ​​and identity and enhances the Saudi family's position as a global model of cohesion and sustainable social balance.