As part of its ongoing efforts to enhance service quality and improve the customer experience, the CEO and leadership of Al Mawaddah Family Development Association conducted a field visit to a Toyota showroom belonging to the Abdul Latif Jameel Group. The purpose of the visit was to observe customer experience practices and learn from best practices in service delivery.

The visit aimed to identify mechanisms for improving customer experience in the private sector, including reception quality, service speed, procedural efficiency, and the use of modern technologies in managing the customer journey. During the tour, the delegation was briefed on advanced operational models that reflect a high level of professionalism in meeting customer needs and achieving customer satisfaction.

The association's leadership emphasized that this visit is part of a strategic direction to adopt global best practices in customer experience and adapt them to suit the nature of non-profit work, thereby contributing to increased customer satisfaction and improved service quality.