The CEO of Al-Mawaddah Family Development Association emphasized the importance of showcasing the Saudi family experience and promoting its culture globally, highlighting its deeply rooted values ​​and unique social cohesion. He made these remarks during his participation in a dialogue session at the Non-Profit Cultural Sector Forum held at the King Fahd Cultural Center in Riyadh.

He explained that the sustainability of the non-profit sector is not solely dependent on financial resources, despite their importance. Rather, it relies more heavily on maintaining a positive public image and strengthening relationships with various sectors of society, thereby fostering trust and ensuring the continuity of its impact.

He noted that while institutional efficiency is essential, it can sometimes become an obstacle if not implemented at the right time or in a well-planned manner. He stressed that achieving efficiency in emerging associations begins with adhering to the governance standards issued by the National Center for Non-Profit Sector Development, along with active participation in local and regional excellence awards.