Sponsoring leading market products, whether through television or radio, aims to disseminate the message of the association and increase awareness of its objectives and activities. This sponsorship may involve participation in special programs, creating dedicated segments, and presenting television or radio content tailored for the association.

Initiative Goals:

1. Public Awareness: Media sponsorship can help spread awareness about the association's issues and goals to a wider audience.
2. Increased Engagement: Providing television or radio content that encourages audience participation and interaction can have a positive impact on supporting the initiatives of the association.
3. Attracting Donors: Repeated appearances in the media can help attract more donors and partners to support the association.