Focus on leveraging the financial and human resources of the association and investing them effectively to achieve strategic objectives that serve the beneficiaries. · Provide a clear understanding to stakeholders about the association and what they can do to develop and improve its performance and increase its effectiveness in the community to fulfill its core role. · Emphasize the aspects that distinguish the association from others in the same charitable sector. · Assess the progress and development of work and performance, and the involvement of leaders and implementers in achieving the outlined strategies. · Measure the achievement of strategic objectives through the Balanced Scorecard methodology. · Emphasize institutional policies, excellence, sustainability, modern administrative concepts, and considerations when implementing the strategic plan.